Email Marketing

Effective email marketing strategies

According to digital research reports, email is considered the most effective digital marketing channel by 54% of marketers. According to reports, 89% of marketers primarily use email marketing for lead generation. Email marketing is a key tool for customer retention and acquisition. According to Kissmetrics, a customer intelligence and web analytics company, “Email has nearly […]

Business Transformation

Power of 3 “I “s in business transformation

Improvement | Informative | Innovative Business transformation is a journey that encompasses a different range of initiatives that organizations adopt in order to bring significant improvements in business performance. Information technology is the catalyst bounded with values that enabling the business to achieve success and market performance. In today’s business world, competition makes challenges and […]